Microchip Automatic Pet Feeder for Cats & Dogs
Smart Feeding for Multi-Pet Homes
The SureFlap SureFeed Microchip Pet Feeder is the quiet referee your multi-pet household didn’t know it needed.
Picture this: it’s a Wednesday evening, you’ve got two cats and one of them is on a prescription diet. You set the bowls down and, within seconds, the wrong cat is eating the wrong food. Again. I’ve been there. The moment I put the SureFeed Microchip Pet Feeder on the floor and watched my food-thief tabby physically get shut out of her sister’s meal, I felt a kind of relief I didn’t expect from a piece of plastic and a circuit board.
What I Love About This Microchip Automatic Feeder
After weeks of daily use across two cats with different dietary needs, a few things stand out as genuinely well-thought-out.
- The sealed lid design keeps wet food from drying out between meals, which matters more than you’d think.
- Works with your pet’s existing microchip — no new collar tag required, though it supports those too.
- The stainless steel bowl is removable, dishwasher-safe, and doesn’t hold odors the way plastic does.
- Lid opens almost silently, so anxious eaters don’t spook during feeding time.
What to Watch For
This microchip automatic feeder isn’t without friction. Setup requires you to manually “train” it to each pet’s chip or tag, which takes a little patience and a cooperative cat. Also, the lid mechanism runs on batteries, and you will forget to replace them at the worst possible moment.
- Not ideal for very deep-faced breeds whose nose triggers the sensor before they reach the bowl.
- The plastic housing scratches over time, especially with dogs who paw at it.
Who It’s For
This feeder was built for multi-pet households where at least one animal is on a special diet — think a cat on kidney-support food or a dog managing weight while the other pets eat freely. It’s also a solid pick if you have a pet who stress-eats or bullies others away from their bowl. Single-pet homes can use it too, mostly for the portion control and freshness features, but honestly the selective access is where the real value lives.
“If one of your pets is supposed to eat less, this feeder does the enforcing so you don’t have to.”
How to Use It
Scenario 1: You have a cat on a prescription wet food diet and a second cat who’d happily steal every meal. Register only the first cat’s microchip, set the lid timer, and the feeder stays closed to everyone else. Success looks like the second cat walking up, getting shut out, and wandering off.
Scenario 2: You have a dog in a recovery week post-surgery who needs smaller, more controlled portions throughout the day. Load dry kibble, use the portion tray insert, and let the microchip automatic feeder handle access while you’re at work without worrying a housemate cleans the bowl first.
What People Are Saying
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Quick FAQ
Does my pet need a special microchip for this to work?
No. The SureFeed Microchip Pet Feeder reads standard ISO 11784/11785 15-digit microchips and AVID 9 and 10-digit chips. It also comes with a RFID collar tag if your pet isn’t chipped.
Can it handle wet food without getting gross?
Yes, and this is one of its better features. The sealed lid slows drying significantly, and the stainless steel bowl doesn’t absorb smells. I’d still recommend rinsing it daily for wet food use.
Is this a SureFlap microchip automatic feeder review I can trust for dogs too?
It works for small to medium dogs, but larger breeds may find the bowl shallow and the sensor positioning awkward. It’s sized more naturally for cats.
The Verdict
The SureFeed Microchip Pet Feeder solves a genuinely annoying problem with a clean, reliable mechanism. At this price point, you’re paying for peace of mind during feeding time, not bells and whistles. The stainless bowl, the quiet lid, and the no-fuss chip registration make it easy to live with daily. If you have two or more pets and at least one of them needs protected access to their own food, this is the one to get.
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